Insights

AI, explained for business

Short, down-to-earth pieces on what AI actually means for a business – written for people who want to understand the technology and see where it creates real value.

5 min read

What is AI? A simple guide for businesses

AI isn't one thing but several. We untangle the terms – machine learning, generative AI and language models – in plain language.

6 min read

AI agents in practice – what they are and where they help

AI agents can plan, use tools and carry out tasks on their own. But they don't fit everywhere. Here's what they actually are and where they belong.

6 min read

What is vibecoding? The term, its origin and what it means

Vibecoding is one of the hottest terms in AI right now. Here we go through what it actually means, where it came from, and why it's changing how software is built.

5 min read

What AI means for business

AI is no longer an experiment – nearly nine in ten companies use it. But most aren't yet getting the value. Here are the numbers and what they mean.

6 min read

From pilot to production – how AI actually scales

Most AI projects get stuck as impressive demos. What separates the winners isn't the model – it's everything around it. Here's how to make the leap to production.

5 min read

AI in go-to-market & workflows

Sales and marketing are where AI often pays off fastest. Here's where it helps most – prospecting, research and automation – and how to keep the quality.

6 min read

How do you measure ROI on AI?

Many invest in AI but few measure the return properly. Here's a practical way to measure the value – beyond the feeling that things are faster.

7 min read

The EU AI Act – what businesses need to know

The EU's AI regulation is in place and applies in stages. Here's an overview of what it means in practice for companies that use AI.